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There’s an ad campaign up around Boston right now for Sony’s new electronic “book” device, extolling its virtues over the traditional printed word. Here is my personal favorite:

Like many great ideas, I suspect this particular ad campaign has one (or more) librarians behind it, since early versions of the ad simply read:


One can only imagine that members of my future profession had, shall we say, some constructive criticism for Sony’s PR firm. I believe version 2.0 is greatly improved (though it still doesn’t convince me that anything is sexier than a book).

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